BioBlue started with one simple product: a blood test you can take from home. But a test alone is not enough. That's why we are building one complete platform for diagnostics (blood values and insight), supplements (personalised to your situation), coaching (guidance to really act on it) and, where needed, medical care (treatment under the supervision of a doctor).
Step by step, we are building one coherent whole, instead of separate products that have nothing to do with each other. Our goal is as simple as it is ambitious: to become Europe's largest, most accessible healthcare platform. A place where everyone, wherever they are right now, can take control of their own health.
You see what we see, without detours. No file gathering dust behind a desk somewhere: every blood value, every trend and every piece of advice goes straight into your own Health Passport, in language you actually understand.
Every result is analysed by a certified laboratory and reviewed by a doctor before it reaches you. No quick conclusions or general rules of thumb, but analyses you can build on.
We deliberately use technology and data to make health insightful, from a simple at-home test to supplements packed per day just for you. Not because we can, but because it makes your life easier.
A result without guidance is not enough. Our lifestyle coaches and care team help you understand what your results mean and what you can concretely do with them.
No one-size-fits-all formula that is the same for everyone. Every plan, whether it involves supplements or a medical treatment, is tailored to your situation, your intake and, where available, your blood values.
BioBlue started with an extensive clinical blood test: thorough, but with a hurdle. Customers had to go to a blood collection point, which often had a waiting time of several weeks. That gave us a clear signal: people really do want to know how their body is doing, but not at the expense of time and convenience.
We put this simple question to our existing customers. Four themes kept coming up: hormones, heart health, metabolism, and vitamins & minerals. Based on that, we built a smaller, focused test you can take from home: no needle in your arm, no collection point, no waiting time. That is how the BlueTest as you know it today came about.
That search doesn't end with a test. We saw that people don't just want insight, they also want to know what to do with it, hence the step to personalised supplements and, where needed, medical care. Science over hype, clinical accuracy without the hospital hurdle: that is the principle behind everything we build, from the first prick to the last supplement in your strip.
